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Internationalisation according to McDonald’s

An important lesson of strategy comes from the American giant McDonald’s, which recently launched a project for the penetration of the Indian market through the creation of a range of vegetarian...

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Will Google Glass change the concept of advertising?

While tech bloggers and advertising agencies are literally buzzing with excitement at the idea of this $1,500 innovation, marketers are quick to say that change is rapid and can destroy who does not...

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Ryanair and relationship marketing

Today I would like to talk about the Ryanair case that made a big fuss last August. The matter concerned Ryanair customer Suzy McLeod, who had to pay £236 for printing her family boarding passes after...

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Dying travel agencies and Google

Just a few days ago, the date for my graduation ceremony was published on my university website. Because all my family members live in Italy, my mother decided to take charge on the organization of the...

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